The Team
The People Who Plan It Run It.
You have probably been burned by an agency where the person who sold you disappeared and the person who took over had never heard of a heat pump. Here the people who strategize, talk to you, and push the buttons are the same people, they work only on HVAC, and the CEO’s cell is on the account from day one.
- Full-time, in-house team, USA based
- HVAC only. Nobody here learns the trade on your budget
- No handoff after the sale. You keep the people you met
- You always have access to the CEO
The questions owners ask about agencies. Answered before you ask.
Every one of these came from a real first call. We would rather put the answers here than make you dig for them.
“Who actually does the work?”
A full-time, in-house team, USA based. When a specialty calls for it, we bring in partners we have worked with for years and hold them to the same standard. You deal with us. We deal with them. Nobody you have not met touches your account without us watching the screen.
“Is it overseas?”
No. Every person on your account is in the United States. Some are in Phoenix, some in Pennsylvania, some elsewhere, because you cannot hire this bench in one city. All of them are on US hours and pick up when you call.
“Will I get handed off after I sign?”
No. There is no sales team to hand you off from. The people on the first call are the people on the account. If someone changes, you hear it from Henry before it happens, not from a new name in your inbox.
“Do they know HVAC?”
It is the only trade we work in. Repair against replacement margins, the shoulder-season dip, maintenance agreements, why a review in March does not book a job in July. Nobody is learning it on your budget.
“How many clients does my person have?”
Fewer than you are used to. We take on clients at the pace we can hire and train for, not the pace we can sell. That is why we turn owners down, and why we say so on the first call.
“Can I talk to the person doing the work?”
Yes, directly. No account manager relaying questions to someone you never meet. If you want the person who built the campaign on the call, they are on the call.
“What if someone leaves?”
Everything on your account is documented and in your name, so nothing lives in one person’s head or login. The CEO knows your account personally. Continuity is not a promise, it is how the files are built.
“Can I really reach the CEO?”
Yes. My cell is on every account. Questions answered within 24 hours, usually in minutes. Text me now and see.
The seats on your account.
Roles first, names soon. Every account gets these seats filled. Some are one person, some are a few, depending on what you buy.
Growth Operator
In charge of the number. Sets the plan, moves budget every 30 days to whatever is constraining growth, and owns the weekly report. On flagship engagements, this is Henry.
Channel specialists
Search, paid, websites, reviews, follow-up. Each channel run by someone who does only that channel, only for HVAC contractors, and is measured on cost per booked job like everyone else.
Tracking and intake
The people who tie every call, form, and job to its source, and who make sure the phone gets answered and the job gets recorded. Without this seat, nobody has a number.
The standard for anyone who touches your account.
- HVAC only. No side clients in other trades.
- USA based, on your hours, reachable by name.
- Measured on what a booked job costs, not on hours billed or leads counted.
- Documents everything in your accounts, in your name.
- Says “I do not know” out loud, then finds out.
- Gets 1% better at the craft every day, and can show you where.
Combined team track record
Combined team track record across our team, network, and partners
The one you will definitely meet
From Spec Ops Army Ranger to HVAC.
I left the 75th Ranger Regiment in 2005 and went straight into marketing. I first worked on HVAC in 2009, and it has been my focus since. I buy and help run HVAC companies as well as market them, so I am reading the same scoreboard you are.
I hire the way the Regiment selected: slowly, for people who own the outcome, and I would rather leave a seat empty than fill it wrong. That is why the roster is short and the client list is shorter than it could be.
- Who does the work
- A full-time, in-house team, USA based. You always have access to the CEO. Text me a question right now and see.
- Your name on everything
- Ad accounts, website, tracking, data. If we part ways, you keep all of it.
Henry “Hank Hugh” Hernandez, CEO, HVAC Digital Marketing
Special Operations, 75th Ranger Regiment
Still wondering.
Do you use white-label or outsourced providers?
Our team is full-time, in-house, and USA based. For specialties we do not staff, we bring in partners we have worked with for years, also in the United States, and we stay in the middle. You will always know when a partner is on your account, and the account stays in your name either way.
Will I have one point of contact?
You will have the person who does the work and Henry’s cell. That is two, and both answer.
Do you work with my marketing manager?
Yes, and with your GM. They stay in charge. We bring the team, the channels, and the weekly number they can take to you.
Who owns the accounts?
You do. Ad accounts, analytics, the domain, the site, and the data are set up in your name from day one. If we part ways, you keep all of it and nothing has to be rebuilt.
Are you hiring?
Slowly, and only people who own the outcome. See the careers page.
Can I just text instead?
Yes. Text the question and I will answer it. No call, no charge. The call exists for the questions that need your numbers in front of both of us.
Meet the team on the call. Not after the contract.
Thirty minutes, your numbers, and the people who would actually run the account.