Multi-Location HVAC Marketing
One scoreboard for every location. Budget goes where the booked jobs are.
Two locations is where marketing stops being one problem and becomes a comparison. Which market is producing, which one is eating budget, and which one has a phones problem dressed up as a marketing problem. We run every location the same way, measure them the same way, and move the money every 30 days to the one that is booking.
- Cost per booked job by location, by channel, every week
- One Google Business Profile standard across every location
- Service areas built on ZIPs and drive time, not city names
- Budget reallocated between markets every 30 days
HVAC companies we have worked with
What breaks when the second location opens.
The marketing that built the first shop was tuned to one market, one phone line, and one owner watching the board. Add a location and four things go wrong at once.
The blended number lies
One cost per lead across two markets hides a good market subsidizing a bad one. Until each location has its own booked-job cost, you cannot tell which is which.
Profiles drift apart
Location one has 400 reviews and daily posts. Location two has a profile somebody set up on a phone in the truck. Google ranks them accordingly.
Service areas overlap or leave gaps
City-name targeting sends both locations after the same ZIPs in the middle and leaves the edges to competitors. The fix is boundaries built on drive time.
Intake becomes the bottleneck
A shared CSR team, a new location’s number nobody owns, calls routed to the wrong dispatch. More leads land, fewer get booked, and marketing gets the blame.
How we run more than one market.
One standard
Every location gets the same profile build, review flow, tracking, and campaign structure. Same standard means the numbers are comparable.
Boundaries first
Service areas drawn on ZIPs and drive time from each yard, before a dollar is spent. No overlap, no gaps, no paying for calls you turn down.
Track per location
Separate numbers, separate forms, separate conversion actions, all landing in your job software tagged by location.
Which location is leaking?
Report by location
Cost per booked job for each market, side by side, every week. Blended totals only after the per-location view.
Move the money
Every 30 days, budget shifts to the market and channel producing booked jobs at the best cost. The weak location gets diagnosed, not defunded.
Fix intake where it is intake
When a location’s problem is unanswered calls, we say so and fix the phones before spending more to make them ring.
Add the next one
New location or acquisition, same playbook. The template is already built, so market three launches faster than market two did.
The terms, in plain language.
- Leads that are yours alone. Never shared, never resold.
- Every account in your name from day one, every location.
- Month to month, unless we agree otherwise.
- My cell. Account questions answered within 24 hours, usually minutes.
- One number per location every week: what a booked job costs you there.
- Strategy and budget split reviewed every 30 days.
Growing by acquisition?
Before you buy
We look at a target’s marketing the way a buyer should: what the profile and reviews are worth, what the lead flow actually is versus what the seller says, what is tied to the owner’s name and walks out the door with him. We buy and help run HVAC companies ourselves, so this is not theoretical.
After you close
Profile ownership transferred, tracking installed, the acquired location folded into the same scoreboard as the rest. Brand consolidation or keep the local name, either way the numbers stay separate until the market proves otherwise.
Have a marketing manager or GM per location?
We work with them, not around them. Each gets a team behind them and a weekly report for their market. Ownership gets the roll-up.
Franchise territories?
Same scoreboard logic, different constraints. Brand standards, approved vendors, and territory lines are covered at HVAC franchise marketing.
Combined team track record
Combined team track record across our team, network, and partners
Who you are working with
From Spec Ops Army Ranger to HVAC.
I left the 75th Ranger Regiment in 2005 and went straight into marketing. I first worked on HVAC in 2009, and it has been my focus since. HVAC Digital Marketing itself is the newest thing we run: we opened the HVAC-only shop at the end of 2025. The people are not new. Same standard both places: plan the mission, execute, debrief on the numbers, every week.
I buy and help run HVAC companies as well as market them, so I am reading the same multi-location scoreboard you are.
- HVAC only
- Every client on the roster is an HVAC contractor.
- Who does the work
- A full-time, in-house team, USA based. The people who strategize, talk to you, and push the buttons are the same people. You always have access to the CEO. Text me now and see.
- Retention
- When budget and expectations match, we keep 97% to 99% of clients year to year. The ones we lose sold the company, moved marketing in house, or life happened. Source: our team’s client records.
- Your name on everything
- Ad accounts, profiles, tracking, data, every location. If we part ways, you keep all of it.
We are selective, and you should be. There is no pitch and no script. We talk about what you want to talk about and I do my best to help. If I can help, I will tell you. If I cannot, I will tell you that too.
Henry “Hank Hugh” Hernandez, Founder, HVAC Digital Marketing
Special Operations, 75th Ranger Regiment
Growth Audit
Find out which location is carrying the others.
Two minutes on the form. We come back with each market’s standing, where the blended number is hiding a problem, and what to fix first.
- Free. No account access needed to start.
- Straight answers, not a pitch.
- If one location is an intake problem, not a marketing problem, we say so.
Start the Growth Audit
Takes about two minutes.
Questions multi-location owners ask before they call.
Do we need separate websites for each location?
Usually not. One site with a real page per location, each with its own number, form, and service area, does the job and is easier to keep consistent. Separate sites make sense when the locations run under different names.
Can you run one location and leave the others alone?
Yes. Plenty of owners start us on the location that is struggling or the one they just bought, then add the rest once the numbers are side by side.
Two of my locations serve overlapping areas. How do you handle that?
We draw the boundary on drive time from each yard and assign every ZIP to one location. The profiles, the ads, and the tracking all follow that map, so the two shops stop bidding against each other.
We just acquired a company. What happens to their marketing?
First we get you ownership of the profile, the domain, and any ad accounts, because sellers forget those. Then tracking, then the same playbook as your other locations. Whether the acquired name stays or goes is a business decision we help you think through, not a marketing default.
Am I locked into a contract?
No. Month to month unless we agree otherwise, and we re-earn the budget every month.
Who owns the accounts?
You do. Every location’s ad accounts, analytics, profiles, and data are set up in your name from day one. If we part ways, you keep all of it.
What does it cost?
It depends on how many markets, what is in the way in each, and which channels the audit says will move first. Fee is always separate from ad spend. We put the number in the proposal after the call, not before it.
Two minutes. Then you know.
Tell us how many locations you run and where you want each one in twelve months. We come back with what is in the way and what it takes to move it.