Resources
The Tools We Use. Free to Use Yourself.
Calculators, guides, white papers, and templates built for HVAC owners who want to know their own numbers before anyone tries to sell them something. Everything here is free and nothing is gated. Take it, use it, and if a number surprises you, text me and we will talk about why.
- Eight calculators that run on your numbers, live on the page
- Guides and white papers written for HVAC, not adapted to it
- Templates you can hand to your team today
- Every figure carries its source
Calculators.
Type in your numbers, get the answer on the page. No email, no download, no follow-up sequence.
Marketing ROI
What every marketing dollar returned, once booked jobs and margin are in the math instead of leads.
SEO ROI
What organic traffic is worth against what it costs to earn, over the months it takes to build.
ROAS
Return on ad spend by channel. The number your ad platform quotes, and the one it leaves out.
Customer Acquisition Cost
What it costs to win a new customer, all in, not what a lead costs.
Customer Lifetime Value
What a customer is worth over tune-ups, repairs, and the replacement, not just the first ticket.
Conversion Rate
Calls to booked, estimates to sold, visitors to calls. The step that is leaking shows up here.
Profit Margin
Gross and net margin by job type, so replacement and repair stop being judged on the same line.
Marketing Budget
What to plan for, working back from the jobs you want, not forward from what you spent last year.
The library.
Four kinds of thing. Pick the one that matches how much time you have.
Ten minutes
Blog
Questions HVAC owners ask, answered straight. Cost per booked job, what to do when the phones go quiet, where search is moving.
One sitting
HVAC Marketing Guide
The whole system in one read: seven steps between a search and a booked job, which channel fixes which step, and how to judge any agency including us.
Deeper
White Papers
Longer, sourced work on one subject at a time. Built for the owner who wants to see the evidence, not just the conclusion.
Hand it to your team
Templates
Scripts, checklists, and trackers you can use Monday morning. Call intake, review requests, estimate follow-up, and the weekly scoreboard.
Start with these three if you have never measured it.
Cost per booked job
Run the ROI calculator with last month’s spend and last month’s booked jobs by channel. Most owners have never seen this number for their own company.
Where the leak is
Run the conversion rate calculator on calls to booked and estimates to sold. Whichever step is worst is where the next dollar should go, and it is usually not more ads.
What a customer is worth
Run the lifetime value calculator. Once you see what a maintenance customer is worth over ten years, the argument about what a lead should cost changes.
Know your number before anyone sells you a channel.
Run the calculators, read the guide, then bring what you found. Straight answers, no pitch.
