HVAC Lead Generation
Exclusive Leads. And the Ones You Already Lost.
Most owners I talk to want more leads. When we pull the call log, most of them are already getting more than they book. Calls nobody answered, forms nobody called back, estimates nobody followed up. We find those first, because they are the cheapest jobs you will ever add. Then we build sources that ring your number alone.
- Leads that are yours alone, never shared and never resold
- Missed calls, quiet forms, and dead estimates recovered before we buy new ones
- Every lead traced from source to the job on your board
- Accounts in your name, month to month unless we agree otherwise
HVAC companies we have worked with
Three places HVAC leads die.
You paid for every one of them. None of them show up as a lead problem in the report, because the report counts leads, not jobs.
The phone
It rang at 6:15 on a Saturday in July. It went to a voicemail box that was full. She called the next shop, and Google, or the lead vendor, charged you anyway.
The form
She filled it out at 10 p.m. Somebody saw it Monday morning. By then she had two estimates from people who texted her back within the hour.
The estimate
Your comfort advisor quoted a $14,000 system. She said she needed to talk to her husband. Nobody called on Thursday. Nobody called the next week. That one is still sitting in your CRM.
Why we start with the leads you have
Most shops are losing more leads than they are buying.
Buying more leads into a shop that answers a third of its calls is the most expensive thing an HVAC owner can do. We fix the answering, the follow-up, and the ask first. The new sources come after, and they cost less because more of them book.
Sources: Invoca, Home Services Lead Conversion Benchmarks Report 2026, July 2026 (34%, HVAC-specific, Invoca customer base; 55%, home services, not HVAC). The Data-Driven Trades (SearchLight), “Lead Quality Benchmarks, December,” January 27, 2026, 70,000-plus graded conversions from 31 channels; one vendor’s AI grading of its clients’ conversions. ServiceTitan, “HVAC summer after-hours call spike,” June 3, 2026, same-store cohort, not nationally representative; share arriving after hours, not a missed rate.
What we do, in order.
Recover before we buy. Every step is measured on one thing: did it put a job on the board.
Audit
Every call, form, and estimate from the last 90 days against your booked jobs. The gap is the lost-lead number, and it is usually bigger than the marketing budget.
Intake
Who answers, when, and with what script. After-hours routing, overflow, and a missed-call text that goes out before she dials the next shop.
Speed
Forms answered in minutes, not Monday. Text first, then call, with the times measured and reported.
Follow-up
Every open estimate gets a sequence. Every quiet lead gets a second and third touch. Nothing sits in the CRM without a next date on it.
Exclusive sources
Search, Local Services, Maps, and Meta, built to ring your number alone. No shared platforms, no resold leads, ever.
Booking
The ask, on the call and on the page. A lead is not a lead until it is on the board with a date.
Tracking
Source to call to job to revenue, one scoreboard, so you know what a booked job costs from every channel including the recovered ones.
Where are yours leaking?
Then it repeats every week against the numbers, and the mix of sources gets reviewed every 30 days.
Exclusive means your number rings. Nobody else’s.
What a shared lead actually is
One homeowner, one form, sold to three or four shops at once. You are all calling her in the same ten minutes. The one who wins usually wins on price, and the platform gets paid by all four of you either way. That is not a lead. That is an auction you paid to enter.
What we build instead
Campaigns, pages, and a profile in your name that produce a homeowner who searched, found you, and called you. She has not talked to anyone else yet. If you want your service area held so we will not take a competitor in it, in some markets we can do that. Ask on the call.
Leads that are yours alone, never shared and never resold, is the first line of our terms, and it is the reason the rest of the terms work.
What the numbers say about speed, and about shared leads.
100x
the odds of reaching a lead when it is called within five minutes instead of thirty. Odds of qualifying it, 21 times greater.
Source: Lead Response Management study, Oldroyd, MIT Sloan with InsideSales.com, 2007: about 15,000 leads and more than 100,000 call attempts across six companies over three years. B2B, not HVAC, nineteen years old.
23%
of 2,241 US companies audited never responded to an online lead at all. Only 37% responded within an hour. Among those that responded, the average was 42 hours.
Source: Harvard Business Review, “The Short Life of Online Sales Leads,” March 2011, audit of 2,241 US companies. Not HVAC; fifteen years old.
$7.2M
in redress the FTC ordered from HomeAdvisor over how it marketed leads to service providers. Complaint filed March 2022, final order April 2023.
Source: FTC press release and complaint, HomeAdvisor. Historical; HomeAdvisor-specific; home improvement broadly.
Old studies, other industries, one platform. None of it is your shop. What is your shop is the call log, and we read it on the audit before anyone spends a dollar on new leads.
What you get every week.
- Leads recovered this week, and which ones booked.
- Answer rate, response time, and follow-up rate, measured.
- Cost per booked job by source, recovered leads included.
- Leads that are yours alone. Never shared, never resold.
- Every account and every lead record in your name.
- My cell. Account questions answered within 24 hours, usually minutes.
Who you are working with
I read call logs before I sell leads.
I left the 75th Ranger Regiment in 2005 and went straight into marketing. I started working on HVAC in 2009 and it has been the focus since. I buy and help run HVAC companies as well as market them, and in every one of them the first money we found was in the calls that were already coming in.
Send me a week of your call log and your booked jobs for the same week. I will tell you how many jobs you lost and roughly what they were worth. If the answer is that your intake is fine and you need new sources, I will tell you that, and it costs you nothing either way.
You always have access to the CEO. Text me a question right now and see.
Henry “Hank Hugh” Hernandez, CEO
Special Operations, 75th Ranger Regiment
Combined team track record
Combined team track record across our team, network, and partners
Growth Audit
Find out how many jobs you lost last month.
3 questions to start. We pull your calls, forms, and estimates against your booked jobs and tell you where they went and what they were worth. Straight answers, no pitch. If we cannot help, we say so.
HVAC contractors only. Your answers stay between us.
Start here. 2 minutes.
Fee is always separate from ad spend. The number lands in the proposal after the call.
Related
Where to go next.
- Google Ads lead campaigns — Paid search tuned for booked jobs.
- Lead flow for franchise territories — Brand rules, your territory, your numbers.
- Email and SMS for HVAC shops — Follow up on the quotes that went quiet.
- Cost per customer calculator — What each new customer really costs.
- The full paid advertising picture — Where lead gen fits with every other channel.
- Get a growth audit — Count the leads you already paid for and lost.
- an urgent HVAC 911 talk — Free, thirty minutes, straight to Henry.
Questions HVAC owners ask about leads.
Are the leads really exclusive?
Yes. They come from campaigns, pages, and a profile in your name, so there is no one to share them with. We do not buy or resell leads from any platform, and we never will.
How many leads will I get?
Anyone who gives you a number before seeing your market and your call log is guessing. What we can tell you after the audit is how many you lost last month and what it takes to stop losing them. That number is usually the bigger one.
Can you hold my market?
Your leads are yours either way, never shared and never resold. If you want your service area held so we will not take a competitor in it, in some markets we can do that. Ask on the call and I will tell you straight.
Do I have to use your call center or CRM?
No. We work with what you run, ServiceTitan, Housecall Pro, Jobber, or a spreadsheet somebody actually fills in. What we need is that calls and jobs land in it, because that is how the lost-lead number gets built.
Can you fix follow-up without running my ads?
Yes. Intake, speed to lead, and estimate follow-up are common engagements on their own. Same standards, smaller scope, and often the fastest return of anything we do.
What if I am already too busy?
Then you do not need leads and we will say so. Booked three weeks out is a hiring and pricing conversation, and we are glad to have it, but we will not sell you calls you cannot run.
What does it cost?
We start from your number, not a package. Tell me what you want to invest, and I will walk you through what it buys and what it does not. If I can help, I will tell you. If I cannot, I will tell you that too, straight. Our fee is 1 flat monthly number in your proposal, always separate from ad spend so you can see what you are paying for.
Find the jobs you already paid for.
Send us a month of calls and a month of booked jobs. We come back with how many you lost, what they were worth, and what it takes to stop the leak before you buy another lead.
