Henry Hernandez
- 20 Years Digital Marketing
- Army Ranger Veteran
- HVAC Industry Specialist
- 3-7× Traffic Growth Expert
Who I Am
I'm Henry Hernandez, Founder and CEO of HVAC Digital Marketing. I built this agency for one reason: HVAC contractors were being failed by generic marketing agencies that didn't understand the heating and cooling business.
My path into HVAC marketing started in a very different arena—the 75th Ranger Regiment in the U.S. Army, where I served in Special Operations. In that environment, I learned how to plan under pressure, execute with discipline, and rely on clear metrics to decide what worked and what didn't. Those same principles now guide every campaign I build for HVAC contractors.
After the military, I moved into digital marketing during SEO's early days as a serious growth channel for local service businesses. I led campaigns for established agencies, eventually stepping into executive roles where I oversaw strategy for hundreds of competitive local markets.
So I built HVAC Digital Marketing as a division of Digital Strategy Group to do things differently—no generic playbooks, no learning curves. Just specialized marketing systems designed for the way HVAC businesses actually run.
What I Do
I design HVAC-specific SEO and lead-generation systems that turn local search demand into booked jobs—not just clicks. My focus is on the complete path from search query to service call.
Local SEO Frameworks
Prioritizing "HVAC near me," emergency heating and cooling terms, and high-intent replacement keywords in each service area to capture customers when they're ready to buy.
Content Architecture
Built around real homeowner questions, seasonal demand patterns, and service types: emergency repair, tune-ups, maintenance agreements, and full system installs.
Conversion Optimization
Landing pages designed to make it easy for homeowners to call, text, or schedule online—even during an AC or furnace emergency.
Performance Tracking
Tight conversion tracking combining organic search, paid traffic, and real metrics: cost per lead, booked-job rate, revenue per call, and lifetime value.
Who I Serve
I work with three distinct segments of HVAC contractors, each with their own challenges and growth goals:
Solo & Small HVAC Shops
$200K–$500K annual revenue. Owner still on the truck. I build marketing that runs while you're in the field—simple, affordable systems generating leads without demanding hours of your time.
Mid-Range Operators
$1M–$10M annual revenue. Adding techs, trucks, sometimes a second location. I align campaigns with your hiring goals, service area expansion, and revenue targets.
Franchise & Multi-Location Brands
$5M+ annual revenue. Complex operations across multiple markets. I bring centralized strategy, brand consistency, and location-level analytics.
"Instead of treating HVAC like 'just another vertical,' I built a company that lives and breathes the operational reality of service contractors: shoulder seasons, after-hours emergencies, technician shortages, and the constant balancing act between marketing spend and truck capacity."
How I'm Different
I speak your language. I talk in the language of service calls, dispatch, maintenance agreements, SEER ratings, and seasonal demand—not vague marketing buzzwords. I ask about truck count, technician utilization, and after-hours policy before discussing budgets or keywords.
Data and discipline. My background in Special Operations and executive-level digital strategy shows up in how HVAC Digital Marketing runs: disciplined planning, clear communication, and an unshakeable focus on measurable outcomes.
Transparent reporting. I walk owners through key numbers in plain language: cost per lead, booked-job rate, revenue per call, and lifetime value from maintenance agreements.
Built for real HVAC operations. My systems are designed to work during heat waves, polar vortexes, and slow shoulder seasons—so you can forecast lead flow and staffing needs.
Ready to Grow Your HVAC Business?
If you're tired of generic marketing agencies that don't understand your business, let's talk. I'll show you how specialized HVAC marketing can turn online visibility into booked service calls and predictable revenue growth.
Schedule a Strategy CallRecent Insights
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Marketing strategies for mid-range operators adding trucks, techs, and territory.
Read More →Let's Talk About Your Growth Goals
Whether you're a solo technician looking to get off the truck or a multi-location brand entering new markets, I can help you build a marketing system that actually works for HVAC businesses.