Resources
Guides Written for HVAC Owners, Not for Agencies.
Everything here comes out of work we do for HVAC companies every week: what moves the map pack, what a click should cost, why reviews decide the call. Take what you need. No pitch attached.
- 8 guides, each tied to the service page that goes deeper
- Written for the owner who runs the shop, not the marketer who runs the report
- Updated as Google, Meta, and the AI platforms move
- Bring any of it to me with your own numbers and we work it through
Start with these 3
1. Local SEO Strategies
If the phone is quiet and you are not in the 3 map slots.
2. Paid Search
If you spend on Google Ads and cannot say what a booked job cost.
3. Reputation Management
If competitors with fewer trucks have more reviews than you.
The guides.
Each one opens as a PDF. The calendar is emailed so it lands in your inbox with your name on it.
Maps, reviews, and service-area pages
Local SEO Strategies 2026
What actually moves the map pack for an HVAC company, what gets a profile suspended, and the order to fix it in.
Google Ads for HVAC
Paid Search 2026
Branded versus non-branded, repair versus replacement, and why the blended cost per lead on your report means nothing.
Search, LSA, Meta, and beyond
Paid Ads 2026
How the paid channels differ, which one gets the first dollar, and how to price every one of them by booked job.
Meta Ads for HVAC
Social Media 2026
Reaching the homeowner who has not searched yet, and retargeting the one who did.
Reviews as ranking fuel
Reputation Management 2026
Why reviews decide both where you rank and whether she calls, and how to build the engine into the job close-out.
Content that supports the service page
Content Marketing 2026
What to publish, in what order, and how every piece links back to the page that books the job.
Writing for AI answers
AI-First Content
How ChatGPT and Google AI Mode pick who to cite, and how to structure pages and reviews so a model can read them.
Showing up when a homeowner asks an AI
The AI Visibility Guide
Where AI answers pull from, how to check whether you appear, and what to fix first when you do not.
12 months, ready to assign
HVAC SEO Content Calendar
What to publish and when, built for HVAC companies. Emailed to you so it is on file when the season turns.
Read one, then bring us your numbers.
The guides tell you what to look for. The Growth Audit tells you what it costs you, in your market, this season.
